ECONOMIC ANALYSIS OF GENDER DIFFERENCES IN ENGAGEMENT AND COMPETITIVENESS WITHIN ESPORTS

Abstract

Abstract: This research aimed to analyze gender differences in the video game industry, focusing on usage patterns, mobile devices, and competitive approaches to gaming. The study employed a quantitative methodology, using a questionnaire to collect data from over seven hundred respondents in the Republic of Croatia. The analysis, conducted using IBM SPSS v.26, highlighted significant trends within the video game industry, showing that many respondents reduced their engagement with video games as they transitioned into adulthood. Men were more likely to use consoles and computer platforms in their youth, while women preferred mobile devices. The findings further reveal that men remain more involved in esports and competitive gaming, a growing segment of the video game industry, where they follow competitions and engage in competitive play more frequently than women. The study concludes that there are significant differences in how men and women interact with the video game industry, with men showing a stronger preference for competitive gaming on traditional platforms, while women favor mobile gaming and are less engaged in competitive video gameplay.