THE ROLE OF ENTREPRENEURIAL OBSTACLES IN DETERMINING THE SUCCESS OF WOMEN ENTREPRENEURS: AN EMPRICAL ANALYSIS

Abstract

Women have been able to successfully escape the restrictions of their homes by engaging in a variety of professions and services. Women are becoming smarter and dynamic business owners, demonstrating business acumen comparable to that of their male colleagues. The economies of practically every nation are seeing significant growth in the number of women owned companies. The main objective of the study is to investigate the multifaceted challenges faced by women entrepreneurs and their influence on entrepreneurial success. The study identifies production, marketing, financial, and work-life balance challenges, as well as broader obstacles such as social and cultural barriers, access to information and training, regulatory hurdles, gender bias, and health issues. Primary data was collected through structured questionnaires from a sample of 100 women entrepreneurs, revealing a diverse demographic profile. Hypothesis testing confirmed that entrepreneurial challenges significantly impact success. Financial challenges and work-life balance emerged as particularly influential factors. The study recommends training programs, networking initiatives, family-friendly policies, simplified business regulations, and technology integration to support women entrepreneurs.