THE EFFECT OF AI ON INDIAN E-COMMERCE MARKET

Abstract

Artificial intelligence is the revolution for the computer science. Now days every firm uses a computer and internet and do business or grow their business through computer and internet. Artificial intelligence gave new life to those e-commerce companies who suffered by pandemic time or lock down in India. Near about 54% e-commerce companies applied AI tools in their business in 2020 after than these companies got better results and growth their business after adopted AI in India. The present study concerned about impact of AI in Indian e-commerce market. To find out the clear and better impact an objective framed by the researcher i.e. “To study the impact of artificial intelligence in e-commerce”. To achieve this objective the researcher used secondary data from authenticate organization and designed a hypothesis. To examine the hypothesis the researcher used T-Test paired two tailed. In the present study collected data classified as pre and post to 2019, six year data pre to 2019 and six year data post to 2019. And various statistical tools used by the researcher to fulfill the present study like percent count, average etc. After analysis the researcher found shocking results in sales growth of Indian e-commerce companies after adopted the AI. The researcher concluded that the impact of AI was positive for Indian e-commerce companies.