MEDIA INFLUENCE ON FINANCIAL DECISION MAKING: A PSYCHOLOGICAL PERSPECTIVE

Abstract

The role of media in influencing financial decision-making has garnered significant attention in recent years. This article delves into the psychological mechanisms through which media impacts individuals' financial choices. By examining various theoretical frameworks and empirical studies, we aim to provide a nuanced understanding of this phenomenon. Key findings suggest that media exposure can alter risk perception, shape financial behavior, and contribute to economic outcomes. The article concludes with a discussion on the implications for investors, policymakers, and the broader society. Through a comprehensive analysis, we highlight the significant psychological underpinnings of media influence on financial behaviors and offer insights for mitigating its effects to foster more rational and informed decision-making processes.