A STUDY ON CAUSES FOR EMPLOYEE ATTRITION AND THE EFFECTIVENESS OF RETENTION STRATEGIES IN BPOs, CHENNAI.

Abstract

In today's cutthroat corporate world, employee attrition—defined as the decline in personnel as a result of retirement, resignation, or death—remains a significant worry. HR professionals place a high premium on managing attrition as businesses work to hold onto their prized workforce. Employers are concentrating on exceeding worker expectations to boost happiness and promote staff retention in order to solve this problem. This research attempts to pinpoint the reasons for attrition and apply retention tactics in Chennai-based BPOs. The study used a descriptive research approach and straightforward random sampling for data gathering. Using a questionnaire was the main method of gathering data. There are 300 people in the population, whereas 189 people make up the sample size. Primary data was collected using structured questionnaires, while secondary data was obtained from a range of sources, including books, documents, and websites. Original information obtained for a specific reason is included in primary data. The project depends on the input that the staff members supply. As a result, statistical methods were applied to examine the data gathered.