OPPORTUNITIES AND CHALLENGES IN DIGITAL HUMAN RESOURCE MANAGEMENT WITH SPECIAL REFERENCE TO GIG ECONOMY WORKERS

Abstract

Purpose: In the wake of Pandemic and contemporary slowdown in the economy, it created a dearth in the perspective of jobs. In order to find opportunities according to the situation, most of the skilled and semi-skilled have opted to enter in to the Gig opportunities. The purpose of this study is to find the challenges and opportunities of digital HRM with respect to the Gig economy.

Methodology:the paper consists of practical findings related to the opportunities and challenges of Digital Human Resource Management with respect to the GIG Economy. The data is collected offline through the questionnaires on likert scale from the Zomato delivery workers in Ghaziabad. The data is then analysed using the quantitative methods of analysis.

Findings: a proper mechanism and policies are required for the Human Resource Department in order to recruit and mange GIG economy. The present mechanism is not on par with the standards that could meet and enhance the Gig economy to prove better opportunities and futuristic approach for the workers. To overcome these challenges Human Resource Department have to come up with policies and strategies to manage and cope up with the contemporary scenario of Gig economy.

Practical implications: The result of the research implies that Human Resource Management being the separate function in order to recruit employees for an organisation and on the other note, GIG economy, being the popular term now a days, is considered to integrate with the strategic Human Resource Decision making.

Originality/value: This empirical research tends to get better understand the relationship between the Strategic Human Resource management decision-making and GIG economy. Empirical research in finding the challenges and opportunities of Digital Human Resource Management with respect to the GIG economy is rare and almost of non-existent. The studies evaluates and analyses the values among the above and lays a further way for the betterment of GIG economy in upcoming future.