INVESTIGATING THE ADOPTION OF DIGITAL FINANCIAL SERVICES AND ITS IMPACT ON THE FINANCIAL EMPOWERMENT OF WOMAN EMPLOYEES IN PONDICHERRY

Abstract

Digital financial services, such as mobile banking and digital wallets, have greatly enhanced how people manage their finances. Women have traditionally faced many obstacles to accessing these services due to cultural and economic barriers, which have hindered their financial independence. Despite some progress in gender equality in India, many women still struggle to access financial services. This study examines how digital financial services are contributing to the financial empowerment of women employees in Pondicherry, India.

The research employs both exploratory and descriptive methods, using a mixed research approach with qualitative and quantitative techniques. It focuses on women employees who use digital financial services like mobile banking and online payments. The sample consists of 200 women selected through convenience sampling, and data was collected via structured questionnaires. Descriptive and inferential statistical methods, including Mean Analysis, Independent Sample 't' tests, Correlation Analysis, and Multiple Regression Analysis, were used to analyze the data.

The study finds that overall, women have a positive perception of digital financial services, with unmarried women showing a higher adoption rate and greater financial empowerment compared to married women. The factors influencing digital financial services, particularly ‘Accessibility & Availability of Mobile Devices,’ have a strong correlation with financial empowerment. The research highlights the need for targeted policies to help women overcome challenges in using these services and provides practical recommendations for enhancing digital financial inclusion. The findings offer a foundation for further research on the impact of technology adoption on women and its broader societal and economic effects.