Vol. 4 No. 1 (2025)

Articles

• ASSESSING SERVICE QUALITY GAP OF PUBLIC AND PRIVATE SECTOR COURIER COMPANIES IN INDIA: A COMPARATIVE STUDY

  Dr. Jyoti Sah, Dr. Satuluri Padma (Author)

  1-18

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• BREAKING THE PSYCHOLOGICAL CEILING AND SEIZING OPPORTUNITIES FROM ENTREPRENEURSHIP: A CASE OF YOUTH GRADUATES IN RWANDA

  Laurence Ingabire, Prof. Karyeija Gerald, Dr. Fred Alinda (Author)

  139-151

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• "IMPACT OF ARTIFICIAL INTELLIGENCE ON CUSTOMER EXPERIENCE IN OMNI-CHANNEL MARKETING: WITH SPECIAL REFERENCE TO CHENNAI CITY"

  Praveen Kumar S, Hemanathan M. (Author)

  19-27

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• ARTIFICIAL INTELLIGENCE AND ECONOMIC GROWTH: THE TRANSFORMATIVE ROLE OF AI IN FUTURE MARKETS

  Dr.N.Krishnan, Dr.M.Thirumathi, Dr.S.Prabakaran (Author)

  28-47

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• MODELING CUSTOMER LIFETIME VALUE WITH MACHINE LEARNING: TECHNIQUES FOR IMPROVED MARKETING STRATEGY FORMULATION

  Dr. Saravanan . P, Dr. Shenbagaraman . V. M, Dr. Arunfred . N (Author)

  48-60

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• INVESTIGATING THE ADOPTION OF DIGITAL FINANCIAL SERVICES AND ITS IMPACT ON THE FINANCIAL EMPOWERMENT OF WOMAN EMPLOYEES IN PONDICHERRY

  V. M. VENKATACHALAM, Dr. C.SUNDAR (Author)

  61-72

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• OVERCOMING BARRIERS: A STUDY ON CUSTOMER PERCEPTIONS AND KEY CHALLENGES IN TECHNOLOGY-ENABLED SERVICES OF STATE BANK OF INDIA

  Dr. Pamula. Radha Krishna (Author)

  87-102

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• CHALLENGES AND STRATEGIES IN TEACHING ENGLISH FOR SPECIFIC PURPOSES (ESP) IN DIPLOMAS AT KING FAISAL UNIVERSITY

  Ghassan Adnan Hasan. , Abdallah Abu Qub’a: (Author)

  103-118

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• ECONOMIC IMPACT OF TOURISM FINANCE IN ANDAMAN AND NICOBAR ISLANDS

  Roshnee Rita, Ramachandran T (Author)

  119-127

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• ENHANCING THE EFFECTIVENESS OF INTERNAL CONTROL SYSTEMS IN SMES: EVIDENCE FROM VIETNAM

  Nguyen, Vuong Thanh Long (Author)

  128-138

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• ANALYZING THE TECHNICAL EFFICIENCY OF RESEARCH LABORATORIES USING DATA ENVELOPMENT ANALYSIS (DEA)

  Abhishek Kumar, Smita Srivastava, Dharmendra Pandey, Alpana Srivastava, Lav Srivastava (Author)

  152-178

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• BREAKING BARRIERS: HOW ARTIFICIAL INTELLIGENCE IS REVOLUTIONIZING FRAUD DETECTION IN DIGITAL PAYMENTS

  Dasari Ramakanth, Prof.R Sivarama Prasad (Author)

  73-86

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